Directness and free of charge are the essential spirit of internet, especially the former one. Therefore, consumers neither can choose the suitable hotels freely nor enjoy the personalized services from the on-line hotel reservation nowadays. At the same time, hotels are charged for high agent commission by intermediary agencies which is inconsistent with the essential spirit of internet. Luopan’s core task is to build the best on-line hotel direct search platform in China which assists the hotels to make direct sales. Meanwhile, Luopan makes effective integration of distribution channels both at home and abroad helping hotels to develop globally while helping the consumers to find the most appropriate hotels with personalized services and the cheapest price. The consumers can make direct comments, complaints on Luopan hotel search engine which ensures the satisfied traveling services to consumers.

Different from the memory search of website contents, Luopan hotel search engine is working instantly on consumers’ requirements gaining the real time products information from cooperative hotels’ websites which provides the customers with the most exact information they want. Luopan’s query results not only show all data which has been got but also assures that it is from real-time acquisition. Meanwhile, Luopan marks the numbers of searched relative websites in the application interface and gives clear suggestions for consumers’ jumping from Luopan hotel search engine to the hotel’s websites.

Through the setting of requirements for hotels like city, date, airport and landmark on the Luopan search engine, the consumers can instantly enter the search results page, finding a series of hotels’ production-list. Then the consumers can sort the information they get according to hotels’ star rating, prices or amenities etc. to make an accurate choice of which hotel is suitable. All in all, Luopan search engine assures the consumers’ absolute right to choose the hotels’ price and services as they like with its advantages lies in the large number of search data, search range, response speed, real time price, detailed data, easy use of filtration and sorting etc.

Luopan has established a complete set of consumer feed back system for on-line hotel credibility evaluation. Combing consumers’ suggestions with Luopan’s own investigations, the system gives object descriptions and sorting to the hotels to ensure the consumers to get the most fair and objective recommendations. The system also monitor and analyze the important indicators like consumers’ complaints, real-time network performance etc. with occasional inspections. It will directly delete the relative hotels from the search list which failed the standard too many times to reach the system early-warning level and with high unqualified rate for one time. This kind of management method will filter the false information in hotel industry in some degree objectively, so as to make consumers, whose independent choices are effectively protected, avoid possible misleading information and losses.